Why does Gen-Z prefer soft-launching their relationships? | The Independent interview
By Olivia Hebert Thinking of ‘soft-launching’ your new flame? My interview with @TheIndependent explains why Gen-Z daters prefer a slow reveal of their new mate on social media: #SoftLaunch #DatingTrends #DatingAdvice #NewRelationships #GenZ Olivia writes, "As summer comes to a close, be prepared to see a wave of soft launches on your social media feeds. “Soft launch September” was dubbed by The Cut back in 2021 as the natural precursor to “cuffing season,” defined as the period between fall and winter when lonely singletons get [...]
